Apple iMac review (2023): Nothing’s changed, except the M3

On the surface, Apple’s new iMac is easy to evaluate. It’s almost identical to the 2021 iMac, with its lovely 24-inch screen and multicolor exterior. In fact, the only difference between the new iMac and the old one is a new chip, the M3 processor.

As such, everything that we liked about the iMac in 2021 holds true here. It’s an extremely well-designed machine, the screen looks lovely, and But the issues we had with it — particularly the specs of the lower-end model — are harder to ignore.

First, the good news. The M3 chip inside the new iMac (paired with 24GB of RAM and 1TB of storage in the model I tested) provides more than enough power for my daily workflow. Of course, as a journalist my needs are moderate. I don’t edit 4K movies or run intense music-creation software, and most things I do can be accomplished in a browser. But a ton of Safari tabs coupled with my usual apps like Messages, Photos, Slack, Bear, Apple Music and Trello never slowed it down. More power-hungry apps like Lightroom or Photomater never stuttered either, as I edited and exported RAW photos. I’m particularly glad that the M3 iMac supports up to 24GB of RAM this time around, up from 16GB on the M1 model.

The M3 iMac is also capable of running modern games, at least those that are available for it. In a tale as old as time, game options on the Mac lag far behind what you’ll find on Windows, but the situation is improving. Titles like Baldur’s Gate 3 and Lies of P are the kinds of games you usually wouldn’t expect to see on a Mac. That’s part of an overall trend this year, with other big blockbuster games like the Resident Evil 4 remake, Resident Evil Village and Death Stranding either available now or coming soon.

Relevant Insights

Recent Case Studies